Email Marketing

What is the average return on investment (ROI) for email marketing?

The estimated Return On Investment is roughly $42 for every $1 spent, according to a recent study by the Direct Marketing Association. This places it well above the ROI for social media and mobile advertising.

What is the typical bounce rate?

The short answer is a rate between 5% and 15%. However, Bounce Rates are influenced by the frequency of your email campaigns, your industry, and the size of your list.

In general, bounce back rates for a list that is mailed regularly (at least once per month) range from 2% - 5%. Bounce backs for a list that is mailed less frequently can range from 5% - 13%. Not surprisingly, first-time mailing lists usually average higher rates, as high as 20% - 30%.

What is the typical "open" rate?

Open rates vary substantially from industry to industry. On average, open rates are in the range of 20% - 40%. Smaller list sizes tend to average higher, possibly because smaller companies are more likely to have personal relationships with their list subscribers.

Is there a limit to the file size we can send?

Yes, the size of each campaign email is limited to 300kb.

Can I Purchase Pre-Paid credits at Lower cost?

Yes. Please contact us for more information.

Can attachments be Sent in Our Campaigns?

No, the system has been specifically built not to support attachments. This is to ensure that campaigns do not inadvertently send viruses that propagate through attachments. It also means that you're not clogging up recipient inboxes with large attachments. If you have a file that you'd like to give to your subscribers,you can host the file on your own server and place a link to the file within your email.

Can I Import Subscribers from an External File?

Yes, make sure the file is in .csv (Comma Separated Values) format. This is a standard format for storing data and is supported by most applications, including Microsoft Excel, Microsoft Outlook, Outlook Express, and ACT!.

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