Search Marketing
Search Marketing Services
- Pay-Per-Click Advertising
- Contextual Advertising
- Paid Inclusion
- Affiliate Marketing
- Landing Page Design
If you want to harness the power and reach of the Internet, we strongly encourage the use of Search Marketing. Millions of business owners are leveraging Search Marketing to drive their business. It is especially valuable for the small to mid-size business owner, as it offers exceptional sales and brand building potential.
Paid Search (Pay-Per-Click Advertising)
Paid Search, commonly known as Pay-Per-Click Advertising, is the most popular method of Search Marketing, and can be incredibly effective. In fact, it is the single most effective direct response solution available to marketers today. If you want to quickly drive traffic to your website for leads, sales, or simply brand awareness, this is the marketing technique to use.
What is Paid Search?
Paid Search centers on small ads that accompany search engine results. With Pay-Per-Click advertising, you can deliver relevant advertising when a user searches for your product or service, and you only pay when someone actually clicks on your ad.
Getting your site listed in the search engine results pages can take several weeks. Even then, you need to ensure that your website is search engine optimized for effective placement in the search results. Although we highly recommend Search Engine Optimization for its long-term results, you can use Pay-Per-Click advertising to jumpstart traffic to your website.
Paid Search Components
- Targeted keyword creation: selecting the search terms that are relevant to your site
- Effective Content: copywriting that is pursuasive and targeted to your audience
- Bid Management: choosing how much to pay when users click on your listings, and adjusting your bids as the ad marketplace changes
- Landing page creation: A specific web page to direct ad responders to
- Frequent analysis and ROI measurement
Cost Components
Cost per click: The cost paid to the ad network, such as Google or MSN. It can be as low as 5 cents, or as high as $20 in competitive categories, such as mortgage brokering.
Campaign management fee: A monthly fee determined by the number of keywords we monitor for your site.
If you're thinking that PPC can be time consuming and complex, you are correct. However, we can provide the necessary insight and execute an effective PPC campaign for you.
Other Online Marketing Services
If you'd like to promote your online presence through additional e-Marketing tactics, consider these options:
Contextual Marketing provides real-time targeted
advertisements to web surfers, based on the relevance
of the content they are currently viewing.
Paid Inclusion involves paying a fee to be listed on search engines or directories. For some search engines, this is the only way for your site to be included in their results. It may also get your site listed sooner with some search engines and buy you more frequent updates with them.
Affiliate Marketing is another excellent way to deliver leads and new customers to your company. Post your ads on relevant websites and blogs, and pay the site owners only when you receive a customer or a sale through their site. Spritz can set up your affiliate marketing program, screen and acquire affiliates for you, and track your results.
Based on your unique situation and requirements, Spritz can help you develop and execute a complete online marketing strategy that will deliver outstanding results. Give us a call today!