Online Public Relations (Viral Marketing)
Along with Search Engine Optimization, Paid Search and Email Marketing, there are many other ways to generate traffic to your website. We recommend the following tactics, and can successfully implement them into your marketing campaign.
Online Press Releases
The Internet has opened up a whole new dimension for press release optimization and distribution. You can opt for broad exposure, where a single press release can receive hundreds of thousands of views and get your business mentioned on any number of popular news sites and portals. Or, you can be more selective in who you want to reach by targeting just the right audience.
In either case, online press releases offer an inexpensive, but very effective way to generate exposure for your company. Spritz can ensure that your online press releases generate substantial exposure for your business and increased traffic to your website.
Press Release Services
- Professional copywriting services
- Press release search optimization
- Distribution to online news services
- Distribution to clients and prospects
- Creation of website landing page
Press Release Topics
- Industry news
- New product/service introductions
- Organizational changes
- Financial announcements
- Community event participation
Your press releases should conform to industry standards, be well-written, and optimized for search engines. You'll also want to use the right distribution service. Spritz uses the best in the business to get our clients' releases broadcast to the right audience in a cost-effective manner.
Article Submission
Websites can be promoted
very effectively through the submission of articles. By including a link
to your website within each article, you can bring targeted
traffic to your site. Incoming links will also increase
your Google PageRank. 
Spritz can assist you with creating content for your articles and optimizing your content for the search engines. Then, we'll submit submit your article to the right directories, both general and niche.
Blog Creation
"Everybody has an online identity whether they know it or not, and a blog is the single best way to control it."-- Debbie Weil, corporate and CEO blogging consultant.
A blog is a powerful and cost-effective public relations and marketing strategy, as evidenced by the 70 million bloggers on the Web today. In a recent survey, 76% of businesses said they noticed an increase in media attention and/or web traffic due to their blog. Indeed, a major benefit of adding a blog to your arsenal of online marketing tactics is the positive impact it can have on your website's search rankings.
Blogs are easy to set up and easy to maintain, but you want your blog to be distinctive and search engine optimized. You may also want to extend your blog's functionality. In any event, you must update a blog regularly for it to be effective.
If you are ready to jump into the blogosphere and need some guidance, Spritz can provide you with the resources you need. We can help with blog design and setup, content creation and maintenance, and extended functionality. In other words, we have the expertise you need for successful blogging.