Optimize Your Site for Maximum Exposure
No one hires anyone or buys anything these days without going online first and doing research."
-- Wall Street Journal (April 10, 2007)
How do you Rank with the Search Engines?
- Are you using the right keywords and leveraging them properly?
- Do you have the right metatags in your header?
- Is your site built with CSS?
- Are you using too much Flash or JavaScript?
If you don't know the answers to these questions, your website probably isn't at the top of the search engine results. Yes, a beautiful site is nice to have, but it won't generate revenue for you if no one can find it. How much advertising are you doing in the middle of the Mojave Desert?
Spritz is passionate about Search Engine Optimization (SEO), and we incorporate its principles in all of our website design and development efforts. We are SEO-certified and can build your site in a way that will maximize your exposure on the Web.
If you already have a website, we can conduct a thorough optimization analysis and make solid recommendations for a significant improvement in your search engine rankings. Watch us implement optimization techniques while you watch your website's exposure and traffic soar. There is no better way to leverage the power of the Internet than through Search Engine Optimization.
We can't say it enough -- SEO is critical if you want to be found on the Internet. Search Engine Optimization is not a one-time effort, and it takes time. However, Spritz makes sure that your search marketing investment yields a substantial return. Are you ready to satisfy the Search Engines?
The more you invest in SEO, the greater your return. However, Spritz offers a variety of plans to fit every budget. You can choose to phase optimization in slowly, or go with the complete package from the start.
Once your site is effectively Search Engine Optimized, you can further promote your business through Pay-Per-Click advertising, Email Marketing, or many other marketing techniques. Spritz can help you in any number of ways to effectively maximize your website investment.
Search Engine Optimization 101
Keywords are words and phrases that people use when searching for information, products and services on the Internet. These words must be positioned in the right places on your web pages and used with proper frequency.
Under-using keywords will generate very little search traffic to your site. Over-using keywords will get your site penalized or banned from search engines.
Meta tags are words and phrases that are placed in the header of your web page. Typical meta tags include Page Title, Description, and Keywords. Every page of your site should carry this information, and the information should be unique to each page. Place special emphasis on your page titles, as they are most important to search engines.
Don't, don't and don't. Search engines don't read Flash or JavaScript, and just get confused by Frames. Flash and JavaScript clearly have their place on many websites, but both should be used appropriately.
Don't risk site abandonment by Search Engines -- Avoid building Flash intros and sites built entirely with Flash. Use Cascading Style Sheets rather than JavaScript whenever possible.
Many, many web designers still use the out-dated method of building websites with tables, even for their own websites!! This results in long, cluttered code that can be difficult for Search Engines to wade through.
Make sure your website is built with the latest technologies and techniques. We use Cascading Style Sheets for all of our website designs, and 100% valid HTML code.
Search engines feast on content. Their diet consists of text, and lots of it. To satisfy the hungry beast, have ample, relevant content and update it or add to it regularly. The Search Engines will love you for it, and so will your visitors!
Often overlooked, but one of the most important factors in obtaining good search engine results is the gathering of inbound links to your site. Inbound links tell Search Engines that your site is important.
There are many ways to attract links to your site, but there are many do's and don'ts in this area. We can help you get the relevant, high quality links you need.
